Conducted a secret shop of two competitors and a positioning workshop internally to determine our strongest product-market fit. Then, developed new messaging that went through a thorough testing process. Worked with the web team to create an all-new webpage with new messaging for Website Design Services, as well as with the integrated marketing team to create a complementary explainer video. As shown here, as Product Marketer at GoDaddy. 

Lead project manager for a brand refresh at Western Digital as Product Marketer. Required working cross-functionally and internationally with integrated marketing to develop the new designs, then introduce to several teams' decision makers, and subsequently updating all product packaging, labeling, and online and printed marketing material to reflect the new brand, coaching all cross-functional teams and vendors to use the new branding materials. Highly complex project that required a strong attention to detail, persuasive presentation skills, and cross-functional management. Go here to view the portfolio of re-branded products.

Created new messaging for the WD Green SN350 NVMe, an all-new product that introduced NVMe technology into the WD Green product line. Go here to view the webpage.

Created the business plan, messaging, branded palette, vector-drawn logo, and website design for Büfin & Borke Marketing Consultancy.  

Penned three newsletters for various audiences as Manager, Communications at Teach For America.

• Alumni Newsletter
• Duck Tales
• Mid-Month Revue

Shot and edited an end-of-year celebration as Manager, Communications at Teach For America. Go here for the short version.

Created and project managed a social media competition to celebrate a product launch, working with integrated marketing to design the featured images and with legal to determine the rules of the giveaway. Crafted the copy personally. Go here to have a look.